
Every UBI faculty member has years of bike industry experience and was chosen for their extensive backgrounds in mechanics, frame building, shop operations, and other industry endeavors. In fact, UBI employees have spent a combined total of nearly 200 years in the bicycle industry! Their teaching style creates a fun and creative learning environment which stimulates the mind and allows easy comprehension of each mechanical procedure.
The size of our faculty roster means that UBI has the best student-teacher ratio in the industry. In our mechanics classes, our student-to-teacher ratio is no less than 6 to 1.
Faculty
Phil Bedford
SCHOOL DIRECTOR
Phil Bedford is co-owner of UBI with his son, Ryan and serves as the school’s Director. Phil brings deep expertise in education and organizational leadership along with a lifelong passion for cycling. Phil has extensive experience in education as a teacher, coach, athletic director, school principal, curriculum coordinator, and chief human resources officer. Phil attended UBI in 1985 and returned to the UBI classroom in 2025. He opened and operated two new bicycle shops in the 1980’s. Most recently he worked as a bicycle mechanic at Bicycle Outfitters in Montrose, Colorado.

Jeff Menown
INSTRUCTOR AND MANAGER
Jeff Menown is a Northwestern native, hailing from Seattle. He has lived and worked all over the USA in many roles throughout the cycling industry since 1989. His favorite is teaching at UBI — of course! Jeff has worked at large-scale manufacturers such as Litespeed, Merlin, Quintana Roo, and Giant; as well as specialty suspension companies like Halson Designs and Fox Racing Shox. Jeff even owned his own suspension repair business.

Zach Wood
INSTRUCTOR
Zach Wood grew up riding and working as a mechanic in the midwest and his passion for all things cycling guided him through a bachelors degree in environmental conservation and GIS. Over the years he has had the pleasure of being a mechanic, service manager, and general manager at several bike shops in Utah and Colorado, all the while spending as much free time riding and adventuring in the mountains as possible. His favorite riding partners are his wife and son.

Guest Staff
Riley Sutphin
CLASSROOM ASSISTANT
Riley is a sixth generation Oregonian and university student, assisting in the classroom at UBI whenever he can. Riley started “working” at UBI as a toddler helping to “clean” the classroom by collecting ball bearings with a magnet. He has officially worked on and off at UBI since 2015 and worked as a shop manager for REI for three years.
Besides helping students in the classroom, Riley enjoys riding his mountain and road bikes, rock climbing, rafting, and motorcycle riding.

Ron Sutphin
CLASSROOM ASSISTANT
Ron Sutphin, president of UBI, has been working professionally in the bicycle industry since 1978. He spent several years as a retail bicycle shop manager and a custom bicycle frame builder and has been a UBI instructor since the school was founded in 1981. His skills provide a background that gives a perspective few instructors can match. Ron’s easily understood style of teaching makes learning bicycle repair easy and enjoyable. Ron enjoys metal fabrication in his home shop, family time, camping, and motorcycles in his spare time.

Denise Sutphin
SCHOOL ADVISOR
Denise Sutphin was raised in Ashland, Oregon and grew up riding bikes with her brothers all over town. She started working in the bicycle industry starting in the 1980’s at United Bicycle Supply. Denise met her husband, Ron, at a local bicycle shop in 1981. She currently oversees the administrative side of UBI.
Denise loves to ride her bikes, hike, camp, travel, and spend time with her husband and family. Denise is pictured here in 1983 riding her Trek 850 mountain bike.
